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Southwest,Airlines,사우스웨스트항공,사우스웨스트항공마케팅전략,사우스웨스트항공기업,항공사전략,경영경제,레포트
Southwest Airlines,사우스웨스트항공,사우스웨스트항공marketing 戰略,사우스웨스트항공기업분석,항공사분석戰略
레포트/경영경제
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Southwest Airlines,사우스웨스트항공,사우스웨스트항공marketing 戰略,사우스웨스트항공기업분석,항공사분석戰略
Southwest Airlines
Air Service Management
33
Index
Introduction of Southwest Airlines
Services of SWA
Issue
Conclusion
Sources
33
1. Introduction of Southwest Airlines
Southwest is the low cost carrier(L.C.C) that provides scheduled air transportation in the United States.
As of December 31, 2008, the Company operated 537 Boeing 737 aircraft and provided service to 64 cities in 32 states throughout the United States
Focuses principally on point-to-point service, rather tha...
Southwest Airlines
Air Service Management
33
Index
Introduction of Southwest Airlines
Services of SWA
Issue
Conclusion
Sources
33
1. Introduction of Southwest Airlines
Southwest is the low cost carrier(L.C.C) that provides scheduled air transportation in the United States.
As of December 31, 2008, the Company operated 537 Boeing 737 aircraft and provided service to 64 cities in 32 states throughout the United States
Focuses principally on point-to-point service, rather than hub-and-spoke service. Southwest served 438 non-stop city pairs. Approximately 78% of the Company`s customers fly non-stop
Predominantly serves short-haul routes with high frequencies. It complements this service with more medium to long-haul routes, including transcontinental service
Average aircraft trip stage was 636 miles with an average duration of approximately 1.8 hours
1.1 Southwest is
1. Introduction of Southwest Airlines
33
1. Introduction of Southwest Airlines
Rollin King…(skip)
다.
